[News1] Silicon2 Opens MOIDA Store in Paris, France... Launches Full-Scale Market Expansion into Europe

Silicon2 opened a MOIDA store in the heart of Paris, France, on the 27th

Silicon2, a global distributor of K-beauty products, announced on the 30th that it opened a MOIDA store in the heart of Paris, France, on the 27th.

MOIDA is a K-beauty curated store directly operated by Silicon2. The Paris store will serve as Silicon2's first directly-operated store in France and a strategic location to further expand its presence with French consumers, following in the UK.

The Paris store is located at 17 Rue du Pont Neuf, 75001 Paris, near the Louvre Museum and La Samaritaine department store. This prime location is expected to enhance the marketing impact not only for local customers but also for consumers across Europe.

The store carries 13 K-beauty brands, including Dr. Elsia, Anua, Joseon Beauty, COSRX, Medicube, ExsyW, Mixsoon, Purito Seoul, Round Lab, Biodance, Skin1004, VT Cosmetics, and more.

MOIDA store in Paris, France

Major K-beauty brands that are popular globally have participated, and additional K-brands aiming to expand into France and Europe will continue to be added.

Currently, MOIDA operates two stores in London, and by November, it plans to open a third store in Manchester. The three UK stores are expected to generate around 8 billion KRW in sales by 2025.

Following London and Paris, Silicon2 plans to open its first Italian store in Milan in the second half of the year, with plans to expand to Florence, Rome, and other cities.

This expansion is supported by a logistics center in Poland covering 13,223㎡ (4,000 pyeong), which enables a fast supply chain to cover all of Europe.

MOIDA also operates a store in Ontario Mills Mall, California, and plans to open a second store in The Outlets at Orange, Orange County, in October. Two additional stores will open in Florida in the first half of next year.

Silicon2 stated, "We are operating MOIDA K-beauty stores as flagship locations, utilizing them as marketing and sales spaces to introduce K-beauty to local customers and key channel operators. In Europe, we will prioritize expansion into the UK, France, Italy, Germany, Spain, and Switzerland."