[NEWS1] Silicon2 Expands North American K-Beauty Footprint via Walgreens Launch

Silicon2  Headquarters

Silicon2 announced on March 23rd that it has successfully entered Walgreens, a major U.S. drugstore chain, significantly bolstering its offline distribution network in North America. 
Walgreens currently operates approximately 8,000 locations across the United States.

According to a Silicon2 spokesperson, the company has launched seven "K-Skincare" brands in 1,886 Walgreens stores as of this month. 
An initial shipment worth approximately $1.4 million (KRW 2.1 billion) has already been completed. The company plans to expand its presence to over 2,000 stores by September, transitioning to permanent "in-line" shelf displays to accelerate sales.

The initial lineup features seven popular brands, including Round Lab, numbuzin, Purito, and TOCOBO. 
"These brands have already gained significant traction on global digital platforms like Amazon and TikTok," a representative stated. "To capitalize on Gen Z-led viral consumption trends, we are in discussions with Walgreens to expand the selection to approximately 20 brands by the end of the year."

Silicon2 also plans to diversify its portfolio beyond skincare. In the third quarter of this year, the company intends to introduce color cosmetic brands such as Be On Time and I’M MEME.

As of Q3 2025, Silicon2’s global revenue distribution shows strong performance across diverse regions: Europe (34.1%), North America (24.3%), and Asia (17.6%), followed by the Middle East and Latin America. 
The company currently operates local subsidiaries and logistics centers in key global hubs, including the U.S., Poland, Dubai, Mexico, and Malaysia.